Dear Barnes And Noble Customer Service:
Your last promotional email to Barnes and Noble subscribers had the subject line, "Columbus Discovers America". I want you to know that that is a huge FAIL in the customer relations department. Besides the fact that Columbus didn't discover America (I won't insult your intelligence by going into those details), the IDEA of Columbus leaves a bad taste in the mouths of many people whose cultures were negatively impacted by Columbus and the rise of colonialism.
In fact, it left such a bad taste in my mouth that I just unsubscribed from your list. You clearly weren't thinking about your Native American customers, or any of your customers who don't like celebrating a man who allowed his men to rape young girls, cut off people's hands, and set off the genocide of an entire people.
I know you didn't make up Columbus Day. But you don't have to jump on board with it like you think it's a legitimate holiday. If you're going to talk about Columbus, you need to talk about him in a serious and analytical way. Don't trivialize it into a freaking sales pitch.
I'm just saying. I work in web stuff too, so I know it's a pain in the ass to find the right angle. But playing up Columbus Day like it's just a harmless holiday is absolutely the WRONG angle. I think you just lost any cultural competence points you may have had.
I am unsubscribed from your list.
Have a nice three-day weekend.
I think that about sums up my problem with the upcoming day off work.
0 said, "Power to the people!":
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